Following on from my last post, my thoughts relate in a number of ways to the Hierarchy of Needs by Abraham Maslow (1943). I place great importance on a persons need to feel good, to feel satisfied and be prosperous in relation to relationships and career goals.
Maslow obviously takes it deeper and given the fact this hierarchy was first proposed in 1943, it shows that even so long ago there was significant thinking ongoing in relation to human motivation. Taking this on board, Maslow’s theory have been studied over and over again by modern day theorists however the main approaches remain. In my own studies, I looked at Maslow in great detail and the level of respect shown to his work is testament to how advanced it was.
The needs listed in the pyramid above directly relate to the motivation that I try to bring to my own life each and every day. It relates directly to almost everyone, sometimes without actually realising it. Physiological Needs – In the Western world this is something that we take for granted. On the whole, these needs are satisfied however there is percentage of the population that do not have some or are miles away from satisfaction. Scarce food, lack of a roof over one’s head can lead to elements of criminality and/or desperation.
Safety Needs – I would very much categorise this as a person’s LIFE! When things go wrong it can absolutely lead to that lack of motivation and even depression. When I was younger, I left a safe and secure IT role to pursue a position at an aggressive, fast paced internet reseller. I breezed the interview, looked forward to my new start and my needs were undoubtedly satisfied. I began the job is August and was let go by December, leading to my security and safety being torn away, despite being on top of the world months earlier. Belongingness and Love needs – In tough times, this level of need becomes extremely important.
Tragedy and hardship comes to everyone and it always will. Lack of interaction and close personal relationships lead to withdrawn behaviour and depression. Satisfaction of this need can help people to sustain a level of normality through those difficult times.
Esteem needs – People crave love and crave to be respected. If this does not come in abundance or even in small pieces, people do not feel valued and if coupled with a lack of belonging, there will be a continual downward spiral. Respect can come in many different forms and relate to academia, professional achievements and even an individual’s presence when they walk into a room.
Self-Actualization needs – A need that I can very much get on board with on a personal level and links well to our approach at Azoth of buying time, buying that little bit extra to make sure you prosper and achieve what you were put here to do. Maslow studied successful and prosperous individuals to find out what made them tick and what helped them get to that level.
Maslow found that those who displayed a sense of independent thinking and removal from general culture, such as following fads and crazes, were the most self-actualized.
I concern myself with personal growth, financially and in a career sense. I do not, and will never become concerned with the opinion of others in my abilities. Every person has the tools and the abilities to improve each, fulfill their potential and be a little better each and every day. If you are not satisfied with something in life, don’t do it.
Never settle for anything less than what you deserve.......You will never get anywhere without effort, however exploitation of your own talents, with little care for the thoughts of others will greatly assist self- actualization.
In summary, Maslow (1943) was criticized for his pyramid, mainly because other scholars argued that self-assurance, motivation and confidence can be achieved without all needs being satisfied. Other scholars offered their own OPINION on the subject and produced their own thoughts.
Personally, I see Maslow’s point clearly however do feel that a number of his needs are more important to my own life goals. My next article will focus on another approach to needs and potentially look at the other side of the coin from Maslow.
Our product at Azoth can greatly assist you when looking to boost your prospects of climbing up that Maslow hierarchy. Azoth is crammed full of ingredients that will provide